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Dane Cruz


Founder of PeaceKeepers

Dane Cruz Sr brings an immense amount of knowledge, insight, and experience in the areas of Conflict Resolution, Restorative Justice, and Child & Family Advocacy.

He is the CEO of DC.CreativeConcepts LLC., and founder & facilitator of PeaceKeepers Conflict Resolution Service. Dane Cruz Sr., is in a unique position to create and implement resourceful and beneficial solutions to improve the quality of life for those in our communities. He is personally able to assist individuals, families, institutions, and organizations to actively resolve and prevent conflicts through conflict resolution training, mediation, and peace circles.  Dane Cruz Sr’s passion and devotion in helping and advocating for those has contributed to his history of involvement and experience as a Court Appointed Mediator, Family Mediator, and a member of the Lake County State’s Attorney Victim Offender Mediation Program. He has served Lake County families and the youth for over ten years while working for Lake County Head Start, Waukegan Township, A Safe Place; and recently Community Youth Network.  Dane Cruz is a graduate of Dominican University with a Master’s Degree in Conflict Resolution and a Bachelor’s Degree in Business Management from Doane College, NE.  Dane Cruz Sr. has a desire to resolve conflicts and complications to better the lives of individuals, families, organizations, and the community.  He believes that by taking the steps to resolve, implement change and prevent conflict all together can help foster cultivating impacts improving the quality of life in our society. Peace is not the absence of Conflict. Peace is the ability to manage conflict with tranquility.

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Deanna Cruz 

Founder & President 

Deanna Cruz is the Founder & President of

DC Creative Concepts LLC. She is a transformational leader with a proactive & innovative mindset to unite, empower and cultivate for a greater good. She is highly educated in areas of communications & business, and skilled working in multiple industries to beneficially enhance individual growth and business progression.  Deanna earned a Bachelors of Arts in Communications from DePaul University majoring in Advertising with a minor in Sociology. She continued her education, earning a Master’s of Science in Communications from Northwestern University.  Her 15+ years of experience working and volunteering in different industries (Non-Profit, Government, Higher Education, Insurance/Financial Management, and Chemical Trading & Distribution) in different capacities gives a competitive and effective advantage to help individuals and companies excel. Deanna’s overall experience throughout life has been to help people and businesses resolve issues and ultimately achieve their goals.  She is dedicated in doing a greater good; by helping those progress will help empower and cultivate the good in our society in order to produce positive fundamental results long term for all to live better and be better.

Serving you in areas of  Communications, Marketing,Strategy & Design 

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Melissa Parsell

Creative Director

Serving you in areas of  Communications, Marketing,Strategy & Design